Toyota Etios Consumers behavior

More for less positioning strategy has been used. Toyota is offering more benefits at a less price. It is the most trustworthy brand name. The very limited numbers in which it will be sold, which means that if a person have one of these then he/she will be only one of 900 people In a country of over a billion to own It. B) Is the new product evolved because of changing consumer behavior? Toyota has been known forIts commitment towards the changing customer requirements so the new Egos Exclusive has been introduced to bring in freshness and exclusivity to the existing product. Toyota has also launched its car in both petrol and diesel. Consumers who are looking for aspects such as reliability and fuel efficiency are now also giving great preference to technology when buying and driving an automobile so Toyota has designed this car keeping In mind the preference of the buyers. Previous Otiose faced lots of criticism for Its unlearning design and below par quality of the Interiors butOt iose Exclusive have all the essential elements that were previously missing and it is now more impressive to look at and provide a great driving experience. C) Resulted modification in the consumer behavior. Otiose with its latest model and new alluring features is getting great attention from the customers. The exclusive limited offer of providing only 900 cars In a country of population over a billion Is also helping Toyota In gaining customers Interest. Tells headlamp and ROVE. The Otiose Exclusive also has a new Bluetooth Audio system and s based on the G grade of the current lineup.Otiose Exclusive being launched in both petrol and diesel is also attracting people interested in either of two. Toyota has also kept in mind the preference of the customers for fuel efficient car and has accordingly designed the product, thus making it a fuel efficient car. This along with various features of Otiose Exclusive has managed to attract lots of customers and has resulted in booking of ca rs in advance. D) Customization of marketing mix Elements of marketing mix PRICE List Price: RSI. Sacs to 7. 1 lacksCredit Terms- Toyota Financial Services is offering Otiose Exclusive customers an exclusive opportunity to avail a 100% on road funding for seven years on a zero down payment scheme. Discount- Otiose Exclusive owners will also be offered a free Smile Service Package which will get them a 50% discount on service related to value added services. PRODUCT- Otiose exclusive new front full-chrome grille, new chrome garnish on the titillate, headlamp and ROVE. The Otiose Exclusive also has a new Bluetooth Audio system and is based on the G grade of the current lineup.Toyota is offering this car n two existing colors – Classic Grey and Symphony Silver. Service- Toyota Financial Services is offering Otiose Exclusive customers an exclusive opportunity to avail a 100% on road funding for seven years on a zero down payment scheme. Toyota has also worked on reducing the time taken to service a vehicle through Toyota Express Maintenance Service which has brought down the servicing time to Just 60 minutes. Quality- Toyota Otiose Exclusive is offering superior ride and handling quality.